About Massete

Founded in 2011 and rooted in generations of diamond-cutting heritage, Massete is a family-owned fine jewelry brand based in Toronto, Canada. We design and curate real gold and sterling silver jewelry that is beautiful, wearable, and built to last — at prices that make fine jewelry accessible to everyone.

Our Story

We believe that inside every carefully wrapped jewelry box is a piece of timeless art — a reminder that someone is valued and loved. That belief drives everything we do, from the pieces we select to the way we package and present them.

Our founders travelled extensively through Europe to source inspiration and build trusted relationships with independent, professional manufacturers who meet our exacting standards for quality, ethical sourcing, and craftsmanship. Every diamond and stone we use is ethically and conflict-free sourced.

What We Make

We specialize in real 10K, 14K, and 18K gold and sterling silver 925 jewelry — earrings, necklaces, bracelets, and keepsakes for women, children, babies, and men. Our children's jewelry is lab-tested in the US and fully compliant with CPSC and CPSIA safety standards. All of our gold jewelry is made in Italy.

Our Brands

• Massete — our flagship line of fine gold and silver jewelry for women and children
• Unicornj — playful, enamel-accented 14K gold jewelry designed for girls, toddlers, and babies
• EZback — patented earring backs engineered for comfort and security
• Z.Samuel — refined men's jewelry and executive accessories

Why Customers Choose Us

• Real 14K gold and sterling silver 925 — no plating, no compromise
• Free engraving on eligible pieces — limited time
• Fast shipping from Toronto, Canada
• CPSC and CPSIA compliant children's jewelry
• Exceptional service and a team that stands behind every piece

We are proud to have served thousands of customers across Canada and the United States since 2011, and we continue to push the boundaries of fine jewelry at honest prices.